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商务叙事
情景 · Scenario:
用故事包装数据,让提案更有说服力。
Wrapping data in a story to make pitches persuasive.
点击右侧喇叭可朗读整段对话,点击每句话旁的小喇叭可单句跟读。
叙事常用过去时讲事实,用破折号/从句制造张力:sales were flat—until we rebranded. 现在时用于结论。
Narratives use past for facts and dashes/clauses for tension: sales were flat—until we rebranded. Use present for takeaways.
“销量平平,直到我们转型” 地道表达是?